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Company gifts are a common practice in the business world. They serve to strengthen relationships, build customer loyalty and motivate employees. These gifts can range from small tokens like pens to expensive luxury items. They are a means of expressing gratitude and maintaining business relationships.
It is important that company gifts are well thought out and appropriate to avoid misunderstandings or inappropriate behavior. Rules and etiquette vary by culture and industry, so it's a good idea to read them. Company gifts should never be seen as bribes and should be transparent. When used in the right way, business gifts can have a positive impact on business success.